Ukrainian legislation is quite strict regarding casino advertising and gambling in general, in all its manifestations and variations. At the same time, this marketing segment remains the most profitable on the market. Therefore, many bloggers continue to cooperate with well-known online platforms, both local and foreign.

 

The income potential encourages the search for compromises. And the Lawrange team sometimes helps new market players legalize such activities. No tricks, schemes, or ambiguous interpretations of the law. Only transparent options for advertising casinos on streaming platforms and own resources. And today we will share the details of one such project.

 

View the next parts of the case to learn more about how we helped the client!

 

Blogging on the Edge: Compliance of Advertising Content With Current Legislation

A Ukrainian blogger who planned to place online casino advertising and launch his own online media outlet approached the experts of Lawrange. Realizing the strict attitude of regulators and the state in general toward this type of activity, he wanted to make sure that he would operate legally.

 

The Lawrange team faced the following tasks:

  • Assess the legality of placing online casino advertising in the blogger’s content.
  • Check the compliance of advertising materials with the legislation of Ukraine and applicable EU regulations.
  • Identify potential legal risks for the blogger as an advertising distributor.
  • Propose a safe cooperation model with the advertiser.
  • Analyze the possibility of launching an own online media outlet in Ukraine.
  • Determine the optimal organizational and legal form for the media project.

 

Since the affiliate network turned out to be “white,” that is, not blocked by regional regulators, this somewhat simplified the work. However, we still had to make efforts to provide the client with thorough recommendations and prepare documents for launching his project.

 

Process: Analysis of the Legal Field and Building a Clear Working Framework

At first glance, it seems sufficient to review the legislation and all provisions related to casinos and gambling — and then one can work. But reality confronts us with the ambiguity of interpretations of laws, standards, rules, and requirements. The professional lawyers of Lawrange accepted the challenge and solved the client’s tasks.

 

Here is what we did:

  • Conducted a detailed legal analysis of the content and advertising materials.
  • Compared the actual advertising format with the requirements of the Law of Ukraine “On Advertising.”
  • Analyzed European approaches to regulating gambling advertising.
  • Reviewed the current agreement with the advertiser for legal and financial risks.
  • Prepared recommendations for amending the contract, taking into account the liability of the parties.
  • Developed a step-by-step algorithm for creating an online media outlet in the form of an LLC.
  • Provided consultations on constituent documents, ownership structure, and possible licensing requirements.

 

De facto, we neutralized potential legal risks for the client. We provided a clear framework for the legal advertising of digital casinos and related platforms. We assisted with documentation and optimized the taxation scheme. And that is not all.

 

Result: Legalization of Advertising Monetization

The client was satisfied with the cooperation with us. He got rid of legal uncertainty and hypothetical problems with a number of supervisory authorities. Now he can freely work in the chosen direction without worrying about legal consequences.

 

As a result of the cooperation, the client received:

  • clearly defined permissible formats of online casino advertising for placement in his own content;
  • minimized risks of administrative and financial liability;
  • a legally verified and adjusted agreement with the advertiser;
  • a clear understanding of the limits of his own liability as a subject of advertising activity;
  • a practical step-by-step plan for launching an online media outlet in Ukraine;
  • an optimal legal model of activity that meets the project’s goals;
  • a legal basis for the safe launch and further scaling of the media business.

 

And yes, the project could have been completed at this point. But the client decided otherwise and used our legal support service. So now Lawrange experts are a stable part of his legal protection.

 

Planning to advertise casinos or other areas without clear regulation? Worried about possible problems with supervisory authorities or tax bodies? There is no need. Contact a Lawrange manager for a preliminary consultation and use the full legal support service. Work smart and absolutely legally.